Wedding Design

Creating an event that is uniquely you

We pull inspiration for our wedding planning from a lot of sources. Pinterest and wedding blogs are brimming with gorgeous designs and unique ideas that spark our interest and creativity. But how do you use all of that inspo to create a day that is both gorgeous and uniquely “you” at every touchpoint?

Enter design. Everywhere you find your inspiration, you are pulling from brides who had a distinct vision for their day. And they instilled that vision into the design of each and every detail. So how do you do it? How do you make sure that your wedding vision carries through from your save the dates to the ceremony, all the way through your thank yous? Let’s boil it down to three steps.

Photography: Mike Diskin

Step 1 – Decide on your vibe

It all starts with determining the atmosphere you’re hoping to create, and the feeling you want your guests to have any time they are interacting with something that has to do with your wedding. Scour the sites you love and save the ideas that make you go, “Ah!” And while it’s easy to pin and save every beautiful thing you see, working to whittle down your favorites so that they all have something in common is what will help you take the first step toward true design. If you love macrame hangings, muted colors, dried flowers, and dreamy details, maybe a breezy, boho vibe is up your alley. If your boards are filled with long, dark gowns, crystal dinnerware, candlelight, and starry skies, a black-tie, nighttime affair could be a better fit for you. Even smaller details that can show up repeatedly in your saved ideas – like a specific flower or design motif – can help you define the commonality that will drive your wedding’s design. Explore the ideas you love and find the common theme.

Step 2 – Make it personal

After you’ve spent time pinning and curating all of your most favorite, swoon-worthy pieces of inspiration into a clearly defined aesthetic, it’s time to focus on the individual elements that will spin those inspired ideas into new, creative depictions of your love story. Your wedding should be about you – not just a collection of ideas pieced together from other couples. The true concept behind design is taking all of that inspiration and making it yours. Sit down with your partner and decide which aspects of your romance are most defining to you. Talk about your goals for your wedding – the type of celebration you want to have, the memories you want to create for your guests, and what you want everyone to be talking about when it’s all said and done. With a clear picture of your ideal vibe, create a mood board that communicates your aesthetic and the personal touches that fit within your theme.

Photography: Mike Diskin

Step 3 – Hire your team

Finally, a well-thought-out mood board will help you pinpoint the professionals that will be best suited to help convey your aesthetic. Just like you, wedding vendors all have their own unique personality that plays into the work they create. Photographers can focus on candid shots, fine art, photojournalism, or traditional portraiture, and can vary in style from vibrant and saturated, to light and airy, to dark and moody. Stationery designers and florists design from their unique, artistic vision. Caterers develop menus for their taste. Even DJs play music they like. The good thing? There are vendors out there whose taste matches yours! If you’re able to define a common theme and find the vendors whose style fits that theme, you’ll be perfectly positioned to design the day of your dreams.

What can connect you to all of these great vendors who fit your vibe? Nail down a wedding planner who has turned out wedding after wedding that has filled your inspiration pages, or whose gallery of past weddings has held you captive as you’ve scrolled through each event. From simple and streamlined to glitz and glamour, each planner has an aesthetic they aim for as they help couples plan their dream wedding. They also have the creativity, design knowledge, and connections you will need to carry your unique design through your entire wedding experience.

Wedding design goes deep. It’s far more than the color palate and archway you choose for your day. It encompasses everything your guests will experience that is tied to your wedding. Understanding how to define your wedding’s overall aesthetic, personalize your vision, and find the right vendors to help you execute is imperative to creating an event that feels cohesive, consistent, and uniquely you from the start.

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